Case study — Creator, media kit — 2026

April Liang

ClientApril Liang
ScopeWebsite, client CMS
SectorCreator economy
Year2026

Entrepreneur, creator, athlete — a partnerships page with the restraint of a printed lookbook: ink, cream, hairlines, and one italic word per headline.

CreatorMedia kitEditorialCMS
The brief

April Liang makes fitness and food content built through discipline, not trends — a Boston-qualifying marathoner with brand work for Saint Laurent, Dior, Porsche, and Prada. The brief: a media kit that reads the way she works — selective, quiet, black and white.

One page, eight full-screen frames. The hero pins while the rest of the site scrolls over it, cream and ink alternating like magazine spreads; Archivo locks the headlines into solid blocks, a monospace rail carries the chrome, and every headline breaks into a single lowercase italic word.

Inquiries arrive through a three-step wizard with its own arithmetic captcha, and April runs the site herself: an admin built in the same editorial language swaps the hero, uploads reels with their covers, edits captions, and toggles a second row. No framework, no database, no dependencies — a site that will run untouched for a decade.

April Liang
The hero — corner rails, one portrait, four lines.
April Liang — application
April Liang — application
Next project PAINKLLR ↗
Taking new sites into the Keep — Q4