Coaching is the whole job — so the site is half the story: behind the marketing page sits a full athlete platform, programs dripped week by week, PRs tracked automatically.
Redline Peak Endurance coaches hybrid, ultra, and marathon athletes out of Austin — programming that reads your data and adapts every week, not a template you download. The brief: a brand with the discipline of a stopwatch, and a platform that does the actual coaching.
The public face runs monochrome by rule — heavy grotesque type, running-watch telemetry as structure, red spent only on presence and progress: the loader, the pulse, the scroll bar, the cursor. Color comes from the photography; the interface stays black, white, and red.
Behind the login is the coaching system itself: a drag-and-drop program builder, week-by-week drip release, per-section check-offs, automatic PR detection, realtime coach chat, and an intake wizard — with an on-page studio where the team edits the real site, not a mock.
